June 17, 2011
When it comes down to it, EBITDA is designed to do three main things:
EBITDA, which stands for earnings before interest, taxes, depreciation and amortization, is something that companies in all kinds of sectors rely on in order to accurately gauge their strength as it relates to profitability.
It’s with that in mind that you want to approach your business practices with the mentality that you’ll be selling your company one day.
If you approach them in that way, you’ll be able to use EBITDA to not just know how much your business is worth, but determine what actions you can take to make the business a more attractive prospect in the future.
When you want to figure out how to use EBITDA to value a business, one place to typically start is the equipment that the company uses in order to carry out is operations.
Does your company mostly have standard equipment?
If so, how old is it?
The age and condition of the machines you use to get work done can have some bearing on your company’s overall worth.
Likewise, if you have specialty equipment that not everyone in your field possesses, this can have a positive effect on your EBITDA and the overall worth of your company at the end of the day.
Another important factor in determining how to use EBITDA to value a business can rest in how your business is perceived.
Do you have a large number of repeat customers?
Is a lot of the business that you do the result of positive word of mouth?
While your services and offerings are important, the way that the consumer perceives you is an all-important part of determining your company’s worth.
If you have a large enough customer base that relies on you time and again, that could easily increase how much your business is worth. The buyer will be getting those repeat customers along with your company’s name and equipment.
Part of a business valuation may be an assessment about where your offices are located. When thinking about how to use EBITDA to value a business, look at your location and how it can affect your revenue.
Are there other companies similar to your own nearby? If so, who has been there longer?
Are you close to your main customer base?
Are you in an area of highly sought after business real estate (e.g. a downtown vs a rural location)?
Much like buying a house, the location of your business can play a large role in how much a buyer is willing to spend. Short of packing up and moving, there’s little you can do about your location but knowing that it has an effect on your company’s worth can help dictate how you’ll proceed.
Each of these factors, as well as several others, are all important to determining the worth of your company before you decide to sell it because each of these factors can outwardly affect your earnings.
Knowing what you now know about how to use EBITDA to value a business, you can make adjustments so that your company worth more in the eyes of potential buyers.
Whatever you do to improve your practices, it’s important to keep these things up as the years pass. Not only that, but you should also work to reduce risks associated with your business because doing so could mean that any buyers that you meet will be more eager to jump in when the time comes.
Remember, running a business successfully does not need to be complicated. Keep it simple!
For more information on business analysis, business planning, and ways to grow your small business profitably, please check out our website www.portalcfo.com. Follow us on Twitter @portalcfo
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